When foreseeing for the web, one aspect of the design that demands long and hard consideration is colour. Choosing colours without thought or knowledge can discourage users from the site. Picking the right colours with thought and background knowledge may lead to a greater design.Knowing about colour psychology and symbolism is indispensable to knowing which colours affect citizens in certain ways. Colour image is strongly linked to emotions and senses such as happiness, sadness and passion.Colours could also be used to emphasise contrast and highlight sections of a webpage that you might demand the user to see or interact with these as a promotion box or a buy now button.Here is a listing of favourite colours and how they make citizens feel.

Green is associated with the environment, peace and jealousy. It is also a very relaxing colour and is commendable to use for a calming effect.The colour white conjures up senses of purity, simplicity, emptiness and innocence. If used as the major colour in a web site, it creates a clean and simple feel.Blue is a colour is larger commonly associated with corporate web sites as it is a strong colour that is associated with confidence, coldness, depression, water and peace.

Yellow may be a distinguished colour to bring attention to certain aspects of a web page. It can be linked with joy, happiness and summer.Black is a very standard background colour as it displays off other colours very well. It is associated with feeling of sexiness, style, elegance and power.The colour white is very popular in design web sites like interior design and graphic design. It could create a feeling of space and hang. It is linked to peace, simplicity, purity and light.

Brown may be used to express trust and honesty in a design. It may also be associated with dated age, warmth and comfort.Orange is related to enthusiasm, creativity and stimulation. It can be used in website design to denote friendliness.

Brown, especially the lighter shades may be very calming. Beige is also a well known colour in web design as it gives an earthy and relaxed feel. It can also allude to tradition, poverty and mother earth.Grey can be linked to elegance, innovation and the future. The lighter side is similar to white in that it is a superb colour to use on the background of a website to create a sense of space and modernism.

The psychology of colour could play a massive role in creating a successful web site. To subliminally create an expectation amongst the end user may be a powerful sales tool. Choosing colours without thought can inadvertently put users off the site. Creating colour combinations that guiding light users to an end goal can generate more sales and make the whole user experience stress free.