Article marketing and e-mail campaigns are similar in the sense that both allow you to perform targeted marketing to specific niche markets. With article marketing, you write specific content for a specialty market.

You get a specialty publisher for that market to publish your content. Your articles reach the exact audience you intended. If you write an article about great payroll software for small companies, a good article distribution service gets that article into the hands of a small business online magazine.

Do the same with e-mail campaigns. Write e-mail content to send to niche markets. These opt-in customers chose newsletters because they are interested in the subject matter. Send specific content through e-mail campaigns. This content may discuss topics related to affiliate products.

It gives readers new information and helps them make informed buying decisions. For more detail go to: www.article-writing-secret.com. Provide useful information to establish your authority as an expert in the area. They are more likely to buy from someone they trust.

E-mail campaigns tend to be more attractive than article marketing campaigns. There are two reasons for this:

Article marketing content is more or less generic. You can't engage in blatant sales talk related to products. Articles provide objective information and are not infomercials for a product per se.

E-mail campaigns, however, may address specific products and be promoted directly. Avoid sounding like an old-time snake oil salesman. Promote your products in a favorable way.

E-mail campaigns may use photos, graphics, charts and the like to make a point. Article marketing only allows plain text to make points. You may be visually creative with e-mail content as opposed to article content. Words alone must inspire people to action when article marketing is used.

With an e-mail campaign, you are knocking on someone's door in hopes that they respond. With article marketing, readers knock on your door and choose to read it. That's a big difference. You have to work harder to get people to read content you send than articles they actively searched for on the web.

Combine article marketing and e-mail campaigns. Provide links to your article content on third-party websites, your website or your blog. Build traffic to affiliate sites through effective e-mail campaigns. Use more direct sales language with e-mail campaigns to promote your affiliate product and provide field expertise with article marketing.

Article marketing drives targeted traffic to your websites where you have an opt-in newsletter. Build subscriber lists for future e-mail campaigns through this opt-in opportunity. Offer a quality newsletter on topics related to your affiliate products to get subscribers interested in your niche market.

Use this subscriber list to mount e-mail campaigns that speaks directly to this niche. Effective e-mail campaigns increase conversion rates with a specific niche who wants the information you send them. Just make sure your e-mail campaign is respectable and dignified.