For the writer who feels he or she can contribute to the sum of human happiness, here are a few pointers on how to make a success of it.

1. The first thing to remember is that humour is subjective. What is funny to one person may easily leave another cold. This depends on both style and subject matter. There are two approaches you can take here. (A) Write in your own style in the way that pleases you, because if it makes you laugh then there will be a whole audience out there with the same sense of humour as you who will plug right in to what you're offering. Alternately (B) write humour that will appeal to a wide range of readers by choosing subjects that have universal appeal. For instance think of the trials of life: growing up; the childhood and teenage years with their growing pains and foolishness; married life; growing old. All have a wide appeal.

2. Humour is grounded, believe it or not, in the serious situations of life and in those basic truths of every day living. Take, for instance, sit-coms like 'My Family', 'The Royale Family', 'Frasier'. They all deal with real, if exaggerated, life experiences. Bill Bryson has made a name for himself by writing humourously about his travels in both the US and England. He has taken his real life experiences and brought out the funny side.

3. When writing short stories or novels it is important to remember that your reader must laugh WITH your characters and not at them. Taking your characters though embarrassing, unfortunate, even dangerous episodes requires that the reader feels sympathetic towards the character whilst at the same time laughing at the situation they are in.

4. When writing a story make sure you vary the plot by bringing in scenes of tenderness, pathos and seriousness every now and then. This will add a dynamism which takes the reader from the heights of hilarity (we hope) to the more down-to-earth and thoughtful scenes. Make the humour emphasise the pathos and vice versa. A story that goes from gag to gag from start to finish will lack the highs and lows that any story needs.

5. What makes people laugh the most? Someone slipping on a banana skin is practically top of the list. Or someone sitting on a deck chair which collapses. In such cases the observer, or reader, is, or should be, laughing at the situation but not at the unfortunate person. Your humour needs to reach that spot in the heart and mind of the reader that makes them say 'That could have been me'. As well as making the reader laugh try to make them feel sympathetic and compassionate as well.

Whatever style of humour you have, there is an audience out there waiting for you, so go for it. Just watch where you're walking!