Advertising is a one way communication whose purpose is to inform potential customers about products and services how to obtain them. Every major medium is to use deliver these messages including television, radio, movies Magazines, newspapers, video games, the internets.
Advertisements are usually placed anywhere an audience can easily and frequently access visuals and / or audio.
Types of advertising:
1.Media advertising.
2.Covert advertising.
3.Television commercials.
4.Measuring and impact of mass advertising.
5.Newer media and advertising approaches.
Media:-
Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screens, shopping carts, web popup, skywriting, bus stop benches, human directional, magazines, newspapers.
Another way to measure advertising effectiveness is known as ad tracking. This advertising research methodology measures shifts in target market perceptions about the brand and product or service.
Covert advertising:-
Covert advertising is when a product or brand is embedded in entertainment and media.
Television Commercial:-
The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events.
Measuring and impact of mass advertising:-
The most common method for measuring the impact of mass media advertising is the use of the rating point (rp) or the more accurate target rating point (trp). These two measures refer to the percentage of the universe of the existing base of audience members that can be reached by the use of each media outlet in a particular moment in time.
Newer media and advertising approaches:-
Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding web content and the traffic that the website receives. E-mail advertising is another recent phenomenon.
About add flyer:
We've found that in this day and age it's near impossible to place an advert on the internet without being secretly charged for it, so on a mission to put an end to this behavior we thought up adflyer.co.uk.
We want local people to sell their stuff to other local people without worrying about getting up on a rainy Sunday morning to visit the nearest car boot sale, or getting sore eyes and black hands after viewing the tiny print in the local papers classifieds section.
