The position in the search engines can be changed and that is what most webmasters and SEO experts are doing right now. No you cannot choose your position in the result page. However you can do several things to help Google rank you good. Here is the most important and basic thing that you can do for optimizing your site to get higher Search Engine Ranking Position (SERP).

When it comes to search engine optimization services, text of the title tag is considered as the most important aspect of a web page. The page title, different from the heading, is the text displayed in the title bar of your web browser. In programming terminology, title text is everything written between the TITLE tags in the HEAD section of a web page. Optimizers insist this is the place where your keywords must be present. The title should not be more than 60 characters, including spaces. Try and use your best keyword in the beginning of the title text. Avoid including the name of your company in this text, because the search engine is actually looking for keywords and not unfamiliar names.

Google searches by link popularity. The higher your popularity, the higher your search engine ranking. To get link popularity, website directory submission is one of the ways that can easily and effectively promote your website. There are several different types of website directories where you can submit your website. Website directory may have of many different types. Most likely these are of two types. One is a general website directory. Here is a huge listing of websites separated into categories. Depending on how detailed the site is it may be highly specific in the category. Another is a specific website directory which dedicated to a particular category. It would then be further broken down into sub categories.

The benefits of having your website listed in a website directory are increased traffic, and exposure. Many people often use website directories when looking for specific information or when looking for other subject related websites to do link sharing with.

Important for a good and natural ranking in the search engine result pages are backlinks from other websites because those links are like a personal rating from other webmasters. You should however keep in mind that not every backlinks is a good backlinks. Because today a search engine can categorize every single page and knows what topic it is about, so backlinks from totally different websites could even be a back shot to your own website.

Excellent images are very essential for web sites. It can lift an ordinary web site to a professional level. The average surfer responds better to websites that use good quality images, tending to linger longer and browse more pages than when faced with dense, text-heavy pages. Make sure all your images are correctly optimized: i.e. a relatively large image of 600x400 pixels should be between 20KB and 50KB in size. If you use a lot of thumbnail images on one page (125x125 pixel) then they should be between 5KB and 10KB in size. Images should be named properly so that Google can find it. Try to name each image using keywords that link to the subject of the page that the image is on.