You haveSSSSSSS to be a marketer first, if you plan on running an Internet business or home business. Even the world's most exciting product will have close to zero sales if 99% of the population never heard of it.

To get website traffic, Internet marketing is crucial. You need some kind of market to pitch your offers to. Without Internet marketing, it is next to impossible to survive in the highly competitive Internet business arena.

For the past few months I've seen an avalanche of email offers on what seems to be very innovative Internet marketing th techniques. And let me honestly tell you, I'm getting really jaded from reading about the same old 'never released before closely guarded secrets' on yet another incomparable internet marketing business. Another from hundreds, perhaps thousands, that is going to 'take the world by storm'. Talk about over-worn cliches and big yawns.

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A quick analysis of Internet Marketing.

A lot of marketers try to sell you the business plan for the latest hot item (or sometimes not so 'latest' or 'hot'), while they go on to the next miracle product which they package with their 'never-revealed-before secrets' that will cause an avalanche of money to roll into your bank account...all without your doing any Internet marketing.

It's playing on your emotions. And emotions, though sometimes elicious, are powerful and can get us into all sorts of undesirable situations.

Internet marketing strategies in sales copies are written up for one primary purpose - to incite your feelings and numb your intellect. To get you to say, :yes. Yes." Since the mind thinks in pictures,the copies spur you to fire your boss, holiday in the Caribbean, own flashy cars and ostentatious homes, work only 30 minutes then luxuriate in indolence; or simply enjoy the absolute euphoria of all play and no work.

All this is true. It can be achieved, provided you know the right methods, are dedicated, have a well-thought-out Internet marketing plan, and persevere until you make it. The formula is simple: Product or service + internet marketing plan + dedication & perseverence + time. Remove any one if the parts and the whole crumbles.

So, what's pure crap and camel turd is that you can achieve tens of thousands of dollars in a week or 30 days. Not possible, no. Definitely not without concentrated internet marketing plans and strategies. The only way this happens is if you strike the state lotto - not through an internet business.

But your visions of "instant internet riches" and fantasies of becoming "a millionaire overnight," have been given a patina of reality. And, oh glorious day! To get all this without really having to engage the brain or tax any muscle; or, worse yet, device internet marketing methods.

Take a deep breath. It's a mirage, a rainbow with no pot of gold at the end or anywhere near. An internet business guru is not some genie who will put you on easy street instantly, wave a magic wand and create internet marketing campagnes for you out of thin air, and bring you your slippers while you loll about doing nothing.

The 'closely guarded secrets' of instant wealth turn out to be either new or re-packaged Internet marketing strategies that require a lot more time and effort to implement than you were told. The word 'instant' is deliberately packaged to conjure an image of ease. We do live in an 'instant' society.: from instant communication to coffee and noodles. "Get it now. No need to wait. No need to do anything."

Wow! A fairy god mother. And you thought fairy tales were fairy tales.

But hang on there. With the right internet marketing method and effort, you will most certainly see profits if you work the business right and long enough. The millions may or may not invade your bank account within a year, but you can certainly try.

In a business possibility you're only getting opportunities, not something delivered on a silver platter. What you're really getting are the strong possibilities to make money, not a guaranteed commitment, so take time to properly evaluate the true value of the offer. Read the disclaimers [the footnote of all spectacular offers usually in small unobtrusive print] and see if you find any 'guarantee there. There isn't, though the sales copy itself may promise you King Creole's wealth.

Is there a formula for success?

Yes, there is. But you need to know it, study it, analyze it and implement it to suit your special circumstances. Knowledge is power. And, as Peter Drucker aptly said, "the problem isn't so much is knowing how to do things right, but in knowing the right thing to do."

And you need an Internet marketing plan.

"Successful people are guided by their focus, not by their feelings."

Copyright: Dan Jeremiah: http://www.vmsbonline.com Articles may be freely reproduced, provided the author's resource