According to the researchers, they scanned the testers with that part of the brain that usually records pleasure; and true enough, every time these people got a taste of the more pricey wines, their pleasure generally shoots up.

They also found out that the same was true even when they manipulated the price tags. They got the same result, confirming that the higher the price tag, the more pleasure the tasters got from the wine. And this even when unknown to the tasters, they were sipping the wine that they didn’t like the first time when it had on a cheaper price.

So boys and girls, based on the study, we now conclude that if you want your product to have more value for your customers, put a higher price and you’ll see how the market will follow.

I think that it all boils down to our basic perception that when a product is expensive, it naturally follows that it’s made of better quality than those that are much cheaper.

Let’s again take for example my recent purchase of my washing machine. I was able to compare two washing machines and found out that they almost have the same features, except for one thing – the other one had a much expensive price than the other.

Anyway, the end of my story goes that I finally bought the more expensive one because I believed that it is better than the cheaper version quality-wise. In short, I believed that the high price guarantees that I get the best unit from my options.

It’s the same thing with the wine tasters. Just because they were able to see the price on those wines, their brains manipulated that detail to make their pleasure shoot up every time they tasted the supposedly expensive vintage wines.

So where do I want to go with this recent revelation? I’m going to transfer this fact to marketing your product to your target audience.

When you want your potential customers to like your product better than the competition, then the best way to do it is to raise your price. That’s right. Raise your price when you put them in your color catalogs and other marketing materials. In fact, when you do your catalog printing, make sure that you put your products with prices that are expensive enough to produce pleasure in that part of the brain of your target audience. That way, you’ll surely get the attention, and they’ll even be clamoring for the opportunity to own one of your products.