Reciprocal link exchanges refer to an arrangement whereby two or more websites link to each other for the purpose of increasing their significance in the eyes of various search engines, such as Google?. In the process, they also hope to attract a continuous stream of free traffic from the websites that have linked to them.

Below are examples of two kinds of link exchanges:

Example 1: Website ?A? links to Website ?B? and Website ?B? links back to Website ?A?.

This arrangement is commonly known as a two-way reciprocal link exchange.

Example 2: Website ?A? links to Website ?B? and Website ?C? links to Website ?A?.

This arrangement is commonly known to as a three-way reciprocal link exchange.

In the first scenario, one Webmaster owns or controls Website ?A? and another Webmaster owns or controls Website ?B?. In the second scenario, one Webmaster owns or controls Website ?A? and another Webmaster owns or controls Websites ?B? and ?C?.

The first scenario is more common the second. The second scenario came to be as a way of making the link exchange look more natural to search engines.

How can one find reciprocal link exchange partners?

The easiest way is to visit a Link Exchange directory like http://www.reciprocallinkexchange.biz . There you will be able to browse the directory for prospective link exchange partners. You will also be able to list your website for free, so that Webmasters wishing to find reciprocal link exchange partners can view your listing and contact you.