It has been estimated by technology players and online sector experts that about 90% of overall search engine transactions done online worldwide is involving the services of top search engines today, Google, MSN and Yahoo. Of these search engines, it is quite obvious and logical that Google is on top of the race. Through the years, Google Inc has invested much capital and efforts into making its services and features more helpful and ideal for the diversifying requirements and needs of the evolving online industry.

To begin with, Google has been able to come up and implement query processes and designs that online users find simple, useful and very comprehensive. That is the reason why this search engine was able to snap up and kill competition. Now, Google is almost enjoying the monopoly when it comes to online search engine transactions. But the company is aiming very hard to retain its market dominance. Just like any company that has been enjoying tremendous revenues in the past years, Google wants to make sure that its market leadership would remain uncontested.

But the preferences and necessities for information of online users are also evolving, and at a rapid pace. If online users have been contented in the way Google and other major search engines deliver information and search results, some consumers and online users are starting to look for alternatives. Thus, smaller and much simpler search engines are slowly but surely snapping market shares from giant search engines. And as years pass by, more and more online users are starting to recognize the efficiency and advantage of what is called as vertical search engines. Vertical search results are considered more effective and are yielding more specific information and results.

Search results coming from major search engines are comparatively more generalized and broad in scope. Small and specific search engines offer simplified, localized and specific search results. For example, there is now a specific search engine for information technology. If you would be doing a search or query using that search engine, you would be able to get results that are more specific and even localized. In comparison, the same query you would process using Google would give out a broader, general search results. So if you are an online user, for sure, you would prefer vertical, specific and minor search engines.

But because Google wants to retain its market supremacy, it is now moving to take measures towards vertical search results. From being a broad and wide-scoped search engine, Google is now taking efforts to contest the threats to competition posed by much smaller and specific rivals. Now, Google is also moving to modify its search engines so it would be able to come up with vertical search results.

Now, specialized searches and queries are made available through Google. Although the search engine's move towards vertical search results is not yet completely rolled out in the market, for sure, it would not take much time for online users to fully enjoy the service. Google as a company is very well known for that: for making innovations that redefine the way the industry works.