We have put together some tips to help you improve your internal linking both from a user perspective and for the search engines. The internal inks on your website are basically the links from one page of your website to another page within your website. If you follow the below tips you could find they have significant impact on your SEO campaign.
1. Use Text Links for Navigation
This seems obvious but is something many websites miss out. Search engines can only read text and so if you want them to be able to fully appreciate your links it is important to use text links. If you want to have fancy buttons for your main navigation system then this is fine but you should add the main page links in a footer on your website, this will have the same effect.
2. Use the no follow tag
This tag can be added to any link to tell Google not to count it. This is good because link value is transferred across all the pages in your website through the links that Google finds. If you have some pages that you do not want to be indexed in the search engines but they are good for visitors then use this tag. This will help to keep the link value on the important pages of your website and ensure that those pages get ranked and others don't.
3. Use Descriptive Anchor text
Then you place a link on your website use anchor text that is descriptive and vary it from page to page. For example, if you have a page that is about website services then you may want to use the text Website Services in a link and then on another page use the phrase Best Website Services. This will help Google to know what the page you are lining to is all about.
4. Add links to your content
When you are writing your content you will find that you will probably refer to a different topic on your website within your content. At these points add a text link to the relevant page which will enable your visitors to follow the links and help the search engines to know what they are about.
5. Home Page Links
Like most websites you will have a link to your home page on every page of your website. This will help to give your home page a great link value, however the text you will be using will be Home. Unless you want your home page to rank for the term Home this is not very useful. You can get around this by either using descriptive text that you want it to rank for or use the no follow tag.
These tips may all seem very simple but are often forgotten by many people. If you just follow the above tips you will find the link value of each of your web pages improves which in turn will help your search engine rankings.
