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Collective Wisdom
Kate Loving Shenk
Now we've done four shows and are booked to the middle of May.
Synchronistically, I received an email about an educational call that was about becoming a radio talk show host. They were selling a series of classes about "How to be a Radio Host," but I gathered great information from the free call. The interviewee was Michael Wales, not surprisingly, a radio show host himself, with great stories about how he chose radio hosting as a vehicle for his own fame, fortune and fun.
Joan and I are interested in writing our own e-books, creating Squidoo Lenses, building our own lists, and just have a fun loving interest in other people.
I learned that we can make our own books and products be the actual sponsors for our show.
We can say, "We wish to take a minute for our sponsors," and then say a few words about our books, and the web pages where people can buy them.
I learned how our radio show will lead us to "gigs" that pay, such as public speaking engagements, jobs such as teaching people how to do Squidoo Lenses, or simply having avenues open to do joint venture projects with people, or opportunities to become affiliates for products we can stand behind.
Doing these shows from our respective homes, without rules (except no swearing or crude remarks, perhaps), serves to give us credibility. People will learn to trust us as we continue to show up week after week.
If we ever hope to publish a book, promotion of these books happens easily during one minute sponsorship breaks on the show.
We can mimic traditional radio formats in this way which helps make people feel comfortable.
I learned that putting our shows on podcasts as a free service on iTunes, and asking people to subscribe, is the wave of the future in radio broadcasting. I have questions out to all my internet savvy friends, asking how to do this. These podcasts build an audience and momentum. Our listening audience will grow when we get in the swing of this.
The benefits of internet radio outweigh traditional radio.
For instance, no one can censer me or anyone on my show. My dogs bark and we all laugh. We are casual, happy and free. We are having fun. People tend to be more and more uptight the more they move towards the vice grip of Corporate Dictatorship.
Twitter, Face Book and Squidoo and all the other social networking sites, are great places to promote "Moon, Moo and You: The Collective Wisdom." We are creating content with our show. Social media is nothing more than user generated content sites. What we offer, therefore, becomes great content for these sites, which in turn is picked up by Google even faster.
Internet radio is not time specific or geography based.
These shows are "niche mediums" which then feeds directly to the niches we are creating as Internet Marketing Entrepreneurs.
Products can be made from the shows: articles, lenses, ebooks, audio and video products and can also give these or any part of these away as a bonus to build your list.
As long as we are having fun, as long as we feel the energy of divine energy in the radio waves, we cannot fail.
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