Before you call your Web master to design your web site like you want to be sure you have great sales copy for each product or service you want to sell.

What Doesn't Sell

big pictures

my mission

my bio

subscribe to my ezine

dark colors

a lot of script

page takes more than 10 seconds to load

In my first Web site, I made many mistakes. Sales for six products didnot go over $200 a month you can visit www.the-gurus-apprentice.com for the second Web site each product and service sales letter gave my visitors reasons to buy. Sales were $75 the first month and in four months they reached $2265. The next year they went to 3000 and each year after over $4500.

Sales letters Sell! Here is 7 Sales Letter How Tops

1 Start the Letter with a Benefit-Driven Headline.

In a large Times Roman font put up a question or benefit driven headline that grabs your visitor by the collar. For example Want a quick and easy way to quadruple your Online Income in Four Months.

If you answered yes to yourself this headline succeeds because you will keep reading. If you said No I dont believe this but I m curious where this is going the headline still succeeds. This headline should lead right into the benefits of your product or service.

2 Add the Top Five Benefits of your Product or Service in Bullet Form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Your answer for your particular audiences problem is the benefit. Benefits sell.

3 Address your Potential Buyers Resistances.

Remember to tell a background story of where your audience is NOW so they will emotionally connect with your solutions the product or service. Let's say they want to write an e-Book or print book to make themselves the expert make life-long passive income or share their unique message.

Many people dont write a book because they doubt it will sell well enough for all the effort it may not be significant enough it will take too long cost too much money and they really arent writers.

4 Sprinkle Testimonials throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If these people are happy with your product or service they will be too.

Include testimonials from experts in your field or celebrities or man or woman on the street and other people who have profited from your advice or visit www.sales-letters-creator.com can visit make the testimonials stand out with a different color background

5 Offer your potential customers three or four chances to buy.

They may have already decided to buy before coming to your sales letter so offer a Buy Now button near the top of the sales letter. Offer more buying opportunities along the way after a list of benefits and features for your product or service.

6 End your Sales Letter with your 100 percent Money-Back Guarantee.

This product comes with a 100 percent Money Back Guarantee. Read this book cover to cover and if the strategies dont work for you within 60 days we will cheerfully refund your money and you can keep the product too

7 Make your Sales Letter Credible.

Make sure your free bonus reports are not worth more than the price of your product.