Marketing is expensive. It's also necessary, at least for anyone who wants to build and grow a business. The self funded proposal is a structured marketing tool that generates revenue for the marketer which is then used to offset the cost of the marketing. If the self funded proposal is structured correctly, a business can create a marketing engine that is entirely self sustaining. This in turn yields increasingly greater returns on investment, and enables the business to grow dynamically.

Creating a properly structured self funded proposal is not something a beginning marketer should attempt, however. The best way to deploy a self funded proposal is through a proven and established network marketing system that has already been thought out and refined. There are a lot of moving pieces to a fully functional self funded proposal, and if any of those pieces are out of whack, the whole system breaks down.

The self funded proposal somewhat resembles what a bricks-and-mortar retail business calls a loss leader, an inexpensively priced item that lures customers into the store, where they will (in theory at least) continue to spend money on other, more expensive items. The hurdle that a loss leader tries to overcome in a bricks-and-mortar setting is location. People have to drive their car, spend time on the road, and waste money on gas to physically visit the business. A compelling loss leader entices them to do this.

Internet marketers, however, face other challenges, the most serious of which is credibility. The first time a person visits a website, they may not be ready to part with their hard earned cash, especially for relatively expensive information products. In a well structured self funded proposal, visitors are directed to a landing page and then a capture page where they provide and submit their personal information. From there they receive an offer they can't refuse, an inexpensively priced offer that's chock full of value. Done correctly, this builds sufficient confidence for the customer to spring for what is called the back end sale, the primary product or service that the business offers.

In a well-executed marketing system, there should be a very high percentage of site visitors who buy the first, or front end, product. This front end revenue, almost like up front commissions, allows the marketer to put some money in the bank and continue marketing the back end, higher profit products. The concept is basic but the application can be difficult. Getting all of the pieces in place requires outstanding copywriting skills and significant internet marketing expertise. For this reason, beginning network marketers should consider an affiliation with a proven and profitable network marketing system that can begin generating revenues immediately.