The Cobra Group plc, a direct sales and marketing company, provides customer acquisition, promotional, and direct marketing solutions in the United Kingdom and world wide. It has operations in Australia, Germany, Greece, India, Indonesia, Ireland, Italy, Japan, Malaysia, New Zealand, Poland, Portugal, Spain, Singapore, Sweden, and the Netherlands.

Any industry or prospective client that is looking to increase its own market share or sales volumes through outsourcing can make full use of The Cobra Group's expertise and have its own programme designed with each of its specific requirements in mind. The company has the global reach to generate massive brand awareness, and deliver its business unprecedented volumes of new customers.

Cobra's mission is to provide leading brands a one-stop solution for all their face-to-face customer acquisition and promotional needs. By the fast pace of growth over a span of 20 years it is evident that the company is dedicated to provide strategic acquisition solutions and generate the best possible return of investment for the clients.

Cobra Group started its business as a consumer products industry. Pro-Sales Direct is the oldest and the original division of The Cobra Group. Even though Cobra's journey commenced as a simple consumer product division later it expanded into a variety of industries like Telecommunication, Energy, Insurance, Charities, Home Security, etc.

The outstanding success in any sector it has entered into is due to the unbiased recruitment, training and quality throughout every level of the company. Without which it would not have been able to contribute towards the outstanding success of so many clients they relate to.

As Cobra Group continues to develop and innovate, efforts towards the generation of new and exciting partnerships are also in line for continuous expansion.