Because you have a lot of people promoting your product, it will now also be seen as a popular product. This also adds to your sales. It is a sort of viral effect. You may have to share 50% of the sales with your affiliates, but you will still end up making good money.

Let's say you didn't want to share with your affiliates, and you are just going to promote it yourself. Could you do as well by yourself as opposed to using affiliates? Well let's have a look at it. You have a list of 100,000 subscribers. You advertise to your list and get to a 0.04% conversion rate. This means that you would sell 400 copies of your product and get to keep 100% of the income.

Now let's take this a little bit further. If now you had 100 affiliates promoting your product, and each of them made 10 sales. You will have sold another 1000 of your product. Even though you have to share the profit you have make far more money with less effort with your affiliates.

If you own a product and you want to successfully market that product. You really need to use affiliates. So now the question arises; how do we set up an affiliate program? Well, there are 2 that I have personally used. I use a program called Jam Affiliates from jrox.com. This program is easy to use and is very powerful. Giving you plenty of administration options.

The other that I use is ClickBank. In using ClickBank, you do not have to install a script on your server. And it is preferred by most affiliates. They like it because they are assured of being paid. ClickBank's affiliate program is free to join. To be a seller on ClickBank is very cheap.

Personally I love ClickBank. For one thing, ClickBank recruits the affiliates. It also handles all the administration duties, which makes my life much easier. You don't have to worry about paying your affiliates, it's all done by ClickBank. So when you get your check from ClickBank, it is all yours. And your affiliates love it as they feel more secure with ClickBank.

The option of running your own affiliate program or running with ClickBank both viable and good options. It's obvious, that to really be successful online. You must use affiliates and an affiliate program. The easiest way to go, is to use ClickBank as all the administration problems are handled by them. So even though they take a small commission, it is well worth it.