You could write a very long book on this and still get lots of people disagree with you. If you do only half of what's written below then you will be doing a thousand times more than most business owners!
1.Make sure that your website makes it very clear through content, page titles etc what it is about. Google is not sending human beings to look at your site, it is sending software driven robots. If it looks like a duck, quacks like a duck, swims like a duck and enjoys a crust of bread then it is probably a duck. Make it obvious!
2.Do not make your website look and read like a brochure.
3.Add regular, original content written for humans and not to impress the search engines.
4.Allow people to enjoy and share your website with others. Add a RSS feed and Social Bookmarking buttons if you
5.Let others add content to your site Build it as a Wordpress blog or integrate one into your site if possible. Add your original content to the blog where reasonable.
6.Submit your Blog to Pingomatic to get it out there in cyber space. Submit your site to as many RSS aggregators as you can (Google it)
7.Take your original content and make the most of it by submitting to article sites such as Ezine Articles and press release sites such as PR Web.
8.Have outgoing one-way links to authority sites such as Wikipedia to build your reputation.
9.Link as often as you can between your internal pages. Use anchor text to do this i.e. instead of ?click here? use the words that describe the page you are going to.
10.Get links from the best places. DMOZ is still the one to have closely followed by ?do follow? links from subject related blogs.
