Anywhere there is a need to communicate visually, there is potentialenhancement of communications through graphic design. Here are a few examples:
In Administration
From roadsigns to technical schematics, from interoffice memorandums to referencemanuals, graphic design enhances transfer of knowledge. Readability is enhancedby improving the visual presentation of text. Intricate and clever pictures areused when words cannot suffice.
In Advertising
Graphicdesigns have a unique ability to sell a product or idea through effectivevisual communications. It is applied to products as well as elements of companyidentity like logos, colors, and text, together defined as branding. Seeadvertising. Branding hasincreasingly become important in the range of services offered by many graphicdesigners, alongside corporate identity and the terms are often usedinterchangeably.
In Education
Graphicsare used in textbooks for subjects such as geography, science, and math toillustrate theories and diagrams. A common example of graphics in use toeducate is diagrams of human anatomy. Graphic design is also applied to layoutand formatting of educational material to make the information more accessibleand more readily understandable.
In Entertainment
Fromdecoration, to scenery, to visual story telling, graphic design is applied toentertainment. From cover to cover in novels and comic books, from openingcredits to closing credits in film, from programs to props on stage, graphicdesign helps set the theme and the intended mood.
In Journalism
Fromscientific journals to news reporting, the presentation of opinion and facts isoften improved with graphics and thoughtful compositions of visual information.Newspapers, magazines, blogs, television and film documentaries may use graphicdesign to inform and entertain.
On the Web
Graphicdesigners have long been involved in web design. Combining visual communicationskills with the interactive communication skills of user interaction and onlinebranding, graphic designers often work with web developers to create both thelook and feel of a web site and enhance the online experience of web sitevisitors. In the job field, companies these days look for someone who can doboth graphic and web design. There is a great deal of argument in theprofessional design community about whether or not this trend is positive.Although it has created new job opportunities for skilled graphic designers, ithas also created a glut of web designers who think they can do graphic designbut really have little artistic talent. It is important for designers tounderstand the intricacies of the other medium before offering the skill as aprofessional service (transitioning from graphic design to web design).
