Hi everyone, Lets take a look at some of the Adwords Features that for some reason are not getting much exposure. Why this is I don't know, maybe they are trying to keep it secret from you. who knows?
Anyway, I want to take a look at two areas with you. Ad formatting and Site Targeting. Both can be very useful if used correctly.
Ad Formatting
Did you know that Google Adwords lets you display your ad with different ad formats. Well, you can! For some reason, this is not talked about much, yet I personally have had great results from using it. what does this mean, well you know all about the content network, and how you can have your ad appearing on other users websites (As AdSense). Well, you can also have your ads display as a banner instead, Logo maybe! Or even Animated GIFs (Moving images), Flash Movies, Video, and Audio. Are you starting to see the power of this yet? No, well just imagine having a video promoting you product on hundreds of other websites, That you only pay Per Click. Trust me, it's powerful, and there is still not a lot of people out there telling you about it.
Just go and start playing around with your image ads instead of text ads inside of your chosen adgroup.
Site Targeting
This is a great feature that allows you to choose where you want your content ad to display, sort off. When you start a new campaign, all you have to do is select 'site targeted' instead of keyword targeted. You will then be prompted to set up you ad preferences. Every thing is the same as normal. However, instead of adding your keywords, this time you are given three options.
Browser Categories:
This section allows you to search through the Adwords categories manually. You select your general topic, which then opens up into sub categories. Once you select your sub category, a list of related website will appear that you can select from.
Description Topics:
This option simply allow you to find your chosen niche by typing in your targeted area. For example 'Mobile phones' will bring up a list of mobile phone companies. You then just add all of the companies that you want, and a way you go.
List URLs:
If you want you to find out is a specific website has a partner plan with Google type the URL in to this field. Google will then let you know if the website is a part of the Google website and give you a list of all other related website.
Important:
You will have to pay your bid amount per every thousand impression when using the site targeting. In my opinion it's still worth testing it for yourself.
There you go, now go and try these out for yourself. They are simply to set up, and easy to maintain. You couldn't ask for more.
