There are certain well-researched guidelines that, if scrupulously followed, will help search engines find, index, and highly rank your site. There are also certain guidelines which help you avoid illicit practices that may lead to a site being removed entirely from the search engine index or otherwise penalized. If a site is penalized, it may no longer show up in results on search engines.

First and foremost, make web pages with users in mind and do not make pages for search engines. Never attempt to deceive the users by presenting content to search engines that are different from what you display to users. This type of fraudulence is called which is commonly referred to as "cloaking." Do not employ clever tricks to unlawfully gain search engine rankings. Completely avoid participating in link schemes that are merely designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or bad neighborhoods on the web, as your own ranking may as well be affected by those links.

Since the visitor of the page is the only person who clicks the mouse and therefore the only ultimate authority, user-friendly design is the lone standard approach for successful and profit-oriented web design. Any feature not useful to the visitor need not exist in youe site. To create a quality website, you must understand how users interact with web-sites, how they think and what are the usual patterns of users' behavior. Visitors have a tendency to casually glance at each page, study some of the text, and click on the first link that catches their interest or appears somewhat the thing they are looking for. You may not believe there are large parts of the page the visitors do not even look at.

Please note content is more important than all the aesthetic designs that support it. If a page provides users with high-quality content, they are willing to compromise onthe design of the site. This is the reason why some not well designed web-sites but with high-quality content attract heavy traffic. Create a site with rich informative content and write web pages that clearly and accurately describe your product and services. Try to figure out the words users would most likely to type to find your pages, and make sure that your site actually includes those words within it.

There are certain golden rules to be followed if you want to have a quality website. Avoid all hidden texts or hidden links. Never resort to cloaking or frewadulent means. Try not to be clever loading the pages with irrelevant keywords. Avoid creating multiple pages, sub-domains or domains that merely duplicates the content. Again, do not provide doorway pages with search engines in mind. Honestly provide unique and strictly relevant content and you will see users will start visiting your site first.

No visitor has the time to waste on a site that offers incomplete, inaccurate, outdated, or disorganized information. Quality Assurance is of paramount importance in the website development process. A broken link or a misspelled word may be seemingly trivial but to the visitor they can greatly undermine the credibility of your website. After the site is built, it should be put through a rigorous post-production quality check. Finally, there should be a provision for ongoing user feedback which can help apply the correctives.