The method of podcasting is actually very simple. First, a podcaster (i.e. a podcast publisher) would create an audio content, usually in mp3 or mp4 format, and then have it uploaded to a server. The podcast is then published as a news feed in either RSS, XML or Atom format. The audience may then subscribe to a particular podcast they like using a news-feed aggregator, which in turn updates them whenever new episodes are released. The subscribers may then listen to or watch the podcast at their own convenience.

What's good about it and why should it be used?

A lot of people see great potential in podcasting. First of all, it is fun to do. Many find podcasting as a new way of being creative. Being a new medium, that uses different types of media, people can now use various ways of disseminating information. No longer are people limited to typed text, they can now use their voice, their face, animation, or just about anything to tell people something. Now, instead of just writing about facts, you can now tell people things they want to know in ways that would keep them engrossed. It is a great means of self expression.

The format in which podcasts are delivered also helps people increase their audience, and at the same time serve them. News feeds are becoming increasingly popular every day, and many people are now being able to get information about the things they are interested in. Likewise, podcasters can now reach the particular type of audience that they are targeting. This creates a more continual relationship between publishers and their audiences, helping each other flourish in their craft.

Podcasting also empowers the podcaster. Usually, someone who has to say something would need to find something or somebody else to help distribute the information. But now, with podcasting, you become your own media. If you want to inform people, you just say what you have to say, and bring your news directly to them. Setting up AdSense on your Blog is a breeze, and you can complete the whole process in less then an hour. Free $97 Adsense Secret Ebook on Adsense Tips here.

Podcasting also has great potential in making money through media. If you have something interesting to say that people are willing to pay just to hear about it, then you could sell the content of your podcasts. If you have services or products to sell, you can use podcasts to show people why they would want to avail of your services or buy your products. You can also use podcasts as a means of selling “space” for advertisers to pitch in their commercials. With this new type of media, there are numerous possibilities for gaining profits.

Podcasting may still be in its infancy, but who knows for sure how big it may grow. Right now what people can say is that it is indeed growing faster than they have imagined. Podcasting could be the medium of the future, and taking advantage of its development could be one of the best decisions you would make.