Before we get into the steps lets talk a bit about testing. To truly increase website conversion you must test, test, and test some more. Honestly, testing is something that you need to do constantly. What works and is hot right now might not be so great a few weeks or even a few days down the road.
In you want to increase website conversion here are 6 vital areas that you should be testing. The steps are listed in rank of importance.
1.) The Headline
I know that you have probably heard the old adage “You only get one chance to make a good first impression”, we all have. Not only is that adage true in the world that we live in, it is true in the virtual world of the internet as well.
The headline is the single most important part of your sales page. If you want to increase website conversion this is the first place that you want to start testing. It is your first impression and you want to get off on the right foot.
A good headline will tell your prospective customers how your product or service will benefit them the most. Make sure that the headline does not mislead and that a prospect knows exactly what they are going to get for their hard earned dollar and you will increase website conversion.
2.) Call to Action
In this section of your website you will ask for the sale. Test this section constantly to increase website conversion. You might have the most powerful sales page ever written but if you call to action is not equally powerful you are losing sales.
3.) Lead in
Your headline grabbed the attention of your reader now it is the job of the lead in paragraph to nurture that interest. In some ways the lead in paragraph is almost as important as the headline. If you headline can increase website conversion by tapping your reader on the shoulder and getting their attention then your lead paragraph should grab them by the shirt collar and scream “Take a look at this!”
4.) Benefit and Bullets
People like bullet points. In fact bullet points will increase website conversion much better than using numbers or letters. Bullet points make information easy to find and readers like that. When creating your bullet list remember to break the list up every 4 or 5 points with some non-bulleted text. Last but not least when listing your benefits start out with the most important and end with the least important.
5.) Graphics and Load Speed
Graphics are something that is both a blessing and a curse. Graphics may make a sales page look good but may not increase website conversion because too many will slow the loading of your page.
In today's society people are used to instant gratification and if they click to load your page and it takes more than a few seconds they may just hit the back button. Balance graphics and load speed carefully.
6.) Professional Look
Recently a Stamford University conducted a study regarding the professional look of a sales page. The study discovered that 46% of all internet sales are lost because the sales page lacked a professional look.
To increase website conversion and avoid falling into that percentile you might want to have a professional website designer create your site or include logos from VeriSign or BBBOnline. These logos alone will give your website a more professional look and increase website conversion.
The real key to increase website conversion is testing, testing, and you guessed it more testing. If your goal is to grow your business and achieve success you must increase website conversion. The elements discussed in this article are the most important parts of a sales page and if you continually test them you will increase website conversion.
