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SEARCH ENGINE STRATEGIES
1.Place keywords in the first paragraph of the body text where most introductions to the page content are placed.
2.Hyperlinked words are important so make sure these are keywords and key phrases as well. This will help the search engine when it is trying to look for the focus of your page.
3.Allow your navigation system to be able to coordinate with search engines. Some webmasters rely on frames though these may encounter problems with search engines. You might want to try using regular HTML links at the bottom of the page.
4.Produce different webpages on the site with each one concentrating on a certain key word or key phrase.
5.Submit your website URL to the search engines yourself. Try to avoid link farms that offer to submit your site to different engines as they are a waste of time.
6.Tweak your focused-content pages and even your home page to allow them to rank high in search engine lists.
7.Place your business information on every page of the website so that viewers can easily find these.
8.Create a descriptive title for every page spanning 5 to 8 words. Take out as many filler words as you can from the title. Try to make your title a little catchy to entice searchers to visit.
9. Create a description and keyword META TAG of the webpage content using one to two sentences that rely on the keywords and key phrases in your title. Integrate this into the top of your webpage or below the hyperlinked title.
10.Try to place keywords and key phrases in one to two header tags since search engines encompass words that are found in the page headline and sub-headings.
LINKING STRATEGIES
1.Allow your site to be placed on key directories. This will allow your ranking to go higher while improving traffic to your site.
2.Let your site be listed in industry sites and specialized directories, even if you have to pay to be linked.
3.Ask complementary websites for a reciprocal link to your site (especially to your free service, if this applies.
4.Write articles that others can publish in their newsletters. This improves your visibility.
5.Start a business blog on your website which is hosted on your own domain.
6.Scout around for newsworthy events that you can write news releases about which you can send to print and Web periodicals in your industry.
TRADITIONAL STRATEGIES
1.Place your URL on stationery, cards and literature, emphasizing the www.domain.com portion and leaving out the http:// part.
2.Rely on traditional media such as newspapers, the Yellow Pages, and trade journals to promote your URL.
3.Offer a free service that visitors can use to boost traffic to your site.
E-MAIL STRATEGIES
1.Designate a signature in your e-mail which is limited to 6 to 8 lines.
2.Publish a monthly e-mail newsletter or ezine to maintain links with prospects, develop trust, generate brand awareness, and foster future business.
3.Contact visitors and customers with special offers and promos.
4.Rent targeted e-mail lists.
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