Although there are now, according to Technorati 70,000,000 blogs online and 120,000 being started every day, a 2005 study done by the UK newspaper The Guardian indicated that 30% of those questioned who claimed to be frequent Internet users had never even heard of a blog, let alone the blogosphere.

But for the millions of Internet users who have blogs, read blogs, or both, the health of the blogosphere is of great interest.

With another US presidential campaign already underway, those who track such things will be interested to know that in the last half 2004, according to a study done by the American Life Project, the number of Internet users who reading blogs more than doubled from seventeen to thirty-seven percent, although the number of those writing them rose from five to only seven percent.

The Presidential race in 2008 will more than likely see another boost in the number of blog readers as those who were too young to vote four years ago have become the dedicated bloggers on MySpace and other social networking and will be perfectly comfortable with campaigning done in cyberspace.

The statistics from Technorati seem to be telling us one thing: blogs have been around for over a decade, yet their popularity is greater than ever, and as more and more of the 18-25 crowd so prized by advertisers turn to the blog as their preferred means of online communication, the blog seems to have very bright futures ahead.

The blogs of today are already taking full advantage of online video technology. All that remains is for the sites which currently index blogs like Technorati to find other ways to keep track of what is becoming, like our expanding universe, the ever expanding blogosphere