The best way of obtaining quality inbound links is generating lots of high-value content that people would like to link to. You gather inbound links when other webmasters and online publishers link to your website, or one of your pages. The greater number of links that you can get, the better it is for your web site and the better you are likely to rank in the search engine rankings.

Inbound links not only get you targeted traffic from the websites linking to you, even search engines attach higher importance to websites that are being linked to by other websites: it acts like a vote of confidence for your content. On topic related in-bound links could greatly increase your SEO performance.

The process of generating content for the sake of getting inbound links is generally referred to "linkbaiting".

But does linkbaiting imply that you generate content just to obtain inbound links? No. Actually everything works in tandem and although linkbaiting is a relatively new term, the concept has been there for more than a decade although prior to this it existed in a crooked form. Do not forget link-exchange programs? It was the same thing but back then (they still do) they used to exchange links indiscriminately. Nobody was worried about the link value provided, just so long as a reciprocal link was gained, almost every sort of link was welcome.

There was so much mayhem that it eventually led search engines to stop ignoring link exchange activities and considering only those links that were linked to high-value content. This created the need for unique link-worthy content. This content not only ads value to your website and hence, improve your conversion rate, it also encourages the others to link to your web pages. These inbound links will greatly improve your search engine positions.

If people don't know you, how are they going to first, come to your blog/website, and then link to your content? Be an active participant on other blogs/websites and be helpful. The more people you can draw to your blog/website, the better is the chance of them linking to your content. Make sure you don't spam the communities and when leaving messages and comments if you can use your link (including keywords), all the better. Approach people directly

Write an email to more famous bloggers and website publishers in your niche informing them of what you have written. If it interests them and can prove relevant to their visitors they'll certainly link to you. But don't nag them and don't send them more than two emails (in case they missed the first one). Be choosy, and only communicate with them if you really think a link to your site would be of use to their visitors. Create search engine friendly content

The search engines are a sure-shot way of getting highly targeted traffic if you optimise your posts well. Use the right headings, use proper anchor text and all the legitimate SEO tactics you can think of to draw maximum mileage from the search engine traffic.

There could be countless ways to promote your linkbait content, but these are the most important ones and you can start working on them from day one.