Every affiliate program owner is always looking for successful affiliates to bring them the best sales while every affiliate program marketer is always looking for the successful affiliate program that gives them biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

So what are the pros and cons of being an affiliate program marketer versus being an affiliate program owner?

As an affiliate, you do not have to worry about the product creation phase or the expenses involved in setting up your systems for shopping cart technology, list-building, and other aspects of Internet marketing.

A major drawback of being an affiliate is that you are not in control of the product itself. You have to scour the Internet to see if there is a product you feel confident promoting. You can do this through affiliate networks, but you are always going head to head with competing affiliates for a piece of the Internet marketing pie.

As an affiliate, you cannot control the sales copy or bonus items. If the product owner fails to provide good customer service, it could damage your reputation as the one who referred the visitor to the site in the first place.

As an affiliate program owner, you are chained to the entire process from start to finish. You have to develop a unique idea, create a product or pay to have it created using an outsourcing service, and then get everything up and running if you want your Internet marketing venture to be a success.

You also have to recruit an army of affiliates and provide an ample toolbox filled with strategies they can use to help promote your site. But you retain control over the details of each site and can test and tweak sales copy for higher conversions and deliver any sort of product or bonus that you feel is worthy to your customers.

In fact, many affiliate program owners acts as both, promoting their own online advertising and promotion services and that of other companies, such as web hosting and web design, that compliments with their services.

So is being an affiliate program market is better than an affiliate program owner? They each have their attractive qualities and their drawbacks.