Article Syndication refers to the distribution of information based articles to article directories, that in-turn distribute articles to webmasters to publish on their website. The advantages of this for the commissioning company are website links, which is the most imperative element of any off-site SEO strategy. The back-links will also serve from a PR perspective through the positive and knowledgeable communication of sector specific issues.

The article syndication model involves firstly commissioning a ghost-writing agency or alternatively allotting in-house resources to the article ghost writing phase. The article writer should comprehend brand communication issues, whilst also understanding SEO factors such as the inherent value in anchor text selection and keyword density. With the evolving sophistication of search engine algorithms many SEO consultants advice that article re-writing should become an embedded phase in the article syndication process. This aims to overcome duplicate content issues, and increases the value of a residually beneficial process.

Through altering the source article to accommodate different article distribution channels, the commissioning company will find that they have more links embedded in unique content. Coupled with the advantage of reduced copywriting expenses, commissioning companies such as SEO agencies are increasingly finding the article re-writing phase is a worthy investment, with clear results.

The article writing phase is commonly interpreted out-with qualitative analysis, meaning commissioning companies and SEO agencies alike, are aiming towards BPO outsourcing companies to fulfil their article writing requirements. This is a shift away from best-practise and an approach by companies, who fail to see the further ROI that can be gained through positive brand-aligned communications.

Further to the article writing phase companies are forced to contend with free-market powers that have left no single distribution channel controlling the market. With the further addition of sector specific and niche syndication channels, the best ROI can be attained through distributing to multiple directories. That is why many companies are turning towards article directory submission companies to fulfil their syndication requirements. Although this may appear to be a straight forward process, best-practise submission can result in increased return with less risk. Should your article directory submission company provide distribution through the same account for all clients, then they will experience lower acceptance rates – this also applies to those choosing to use software. Working with a company that provides screen-shots of every submission, ensures accountability and best intentions on the part of the service provider.

Article Syndication is an exciting phase in the commercialisation of content creation. Through providing an incentive for commissioning information, the article syndication process has also seen many marketing managers and SEO agencies alike have confidence in the process through the results they have attained.