Mobile Phone Games

By: Ian Ball

One of the most attractive and interactive features of mobile phone is of course game. It is kind of a video game that is played on mobile phones. Most of the manufacturing companies provide this facility along with their sets. The mobile phone is itself manufactured in such a pattern that its in-built technologies enable its user to play the game.

The games are available in standalone as well as networked mode.

Standalone mode

In standalone mode, the games can be played by using in-built device platform that support the game software to run. They can be installed by using wireless technologies, data cable, using OEM technologies or by mobile operator as well.

Networked mode

In networked mode, a user can use several technologies to interact with other players over the network such as text messaging (SMS), multimedia messaging (MMS) or through GPRS location identification process.

Availability

Mobile games are generally found in mobile operator's radio network from where it can be easily downloaded and loaded into the mobile phone following some simple instructions. Additionally, it is also available at the time of purchase, or using infrared connection or via Bluetooth technology.

Industrial Facts and Statistics

As Gartner Inc. report reveals, the mobile game industry accounts to $4.3 billion in 2007 and is estimated to $9.6 billion in 2011. According to this study, it is gaining its popularity day by day and the market is still evolving, even though this is one of the most luxurious forms of mobile content.

Mobile Gaming Platforms

In general, mobile games are developed using the following platforms such as Windows Mobile, Sun's J2ME, Macromedia Flash Lite, Palm OS, WIPI, BREW, Symbian OS, DoCoMo's DoJa, etc.

Since its beginning, Java is adored as the built-in platform; however, its inherent limitations led the developers to adapt other platforms in order to build several advanced mobile games.

Common limitations of mobile games

The first and foremost problem is the way the developers and publishers present the information regarding a particular game, it seems not so sufficient to influence the buyers' decision altogether. In order to resolve this problem, the publishers mainly adopt either of two strategies -

1.Reliance on powerful brand names
2.Use of well-known games

Both of these strategies are found to be useful in minimizing the perceived level of risk while buying a new game.

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