Livelink With Search Engine Optimisation

By: Inderpreet Singh Chhatwal


For a website to be truly successful, it must have traffic, and lots of it. Not just random traffic, but targeted traffic, visitors who are searching the web specifically for the kinds of services and products your company offers.

SEO involves optimising your website for a set of words or phrases relevant to your business and inviting search engines to spider the site. It is an ongoing process and regular submissions are made to search engines in a conscious effort to push your site towards the top of a results list for specific search terms.

Rankings are regularly analised and we produce quarterly reports keeping you informed of your position within the search engines. All of our web packages come with web statistics software as standard. It gives you unlimited access to web statistics, allows you to track visitors and other activity on your website. Find out which pages are popular or unpopular, find out the number of unique visitors the site has had and then produce graphs to compare stats within a date range.

SEARCH ENGINE STRATEGIES

* Good copy that captures your reader's attention
* Write a page title - Write a descriptive title for each page of 5 to 8 words.
* Write a description META Tag - Some search engines include this description below your hyperlinked title.
* Include your keywords in Header Tags H1, H2, H3 - Search engines consider words that appear in the page headline and sub heads to be important to the page
* Make sure keywords are in the first paragraph - Search engines consider words that appear in the first paragraph to be important to the page
* Use keywords in hyperlinks - links are seen as important
* Make your navigation system search engine friendly

LINKING STRATEGIES

* Submit your site to Specialised Key Directories- the important search engines robotically index the Web
* Submit your site to Trade websites- e.g. trade associations
* Request Reciprocal Link- link exchange
* Write articles for others to use in their newsletters
* Issue news releases

OTHER STRATEGIES

* Promote your site in online forums
* Provide 'send link to a collegue'
* Ask visitors to bookmark your site
* Exchange Ads with complimentary businesses

Top Searches on
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