Finding Publishers For Your Articles

By: James Brausch

Many are searching for more publishers for their article marketing activities. Submitting to the same old directories used by everyone else just isn't working very well anymore. I use three major methods to find publishers for article submission:

1. Buy Lists Of Publishers

Usually you would never want to buy an email list of anything. That will only lead to SPAM complaints. There may also be dangers in this area, but I haven't run into them yet. Every list I have ever bought really did contain only publishers who really wanted to receive article submissions from me.

How do you find these lists of publishers? The best place is to do a search on Google. Search for "newsletter publishers", "list of ezines" and anything else you can think of. There are even some free lists you will find.

2. Search Directly For Publishers

The next step is to search directly for publishers. For this, I like to use the topic of my market. So if I was looking for publishers for "marketing" articles, I would search for "marketing ezines", "marketing newsletters", "marketing articles" and "marketing publishers". Use your imagination... "marketing content", "marketing reprint", etc.

When you find a repository of articles on your subject, get familiar with the names of the other authors who submit to those publishers. Find unique names. "John Smith" isn't going to cut it for this exercise, but if you see "John Enkelheimersmith" then you have the perfect name for the next step.

Do a search for that author. They are submitting in your market and can lead you to all of the places they have found that publish their articles online.

This is really powerful. You can find the most obscure publishers who never mention the words "newsletter", "ezine", "reprint" or anything else that would give them away as a publisher. However, they did, in fact, publish articles by that author. Since they aren't easy to find, they probably aren't receiving a lot of submissions. Those are golden! They are much more likely to accept your article submission.

That is also a good lesson in general. The harder it is to find a particular publisher, the better. Those are the really valuable finds. Think about the opposite. If you just go to those top 10 article directories that everyone else uses, your article acceptance is practically useless. It is only read by other authors and used by "made for Adsense" site scrapers.

Instead, finding that small publisher of articles in your subject area that has a close following and a modest Alexa ranking of 80,000 or so. That site may publish articles of only about 12 quality authors on the subject of your market. That is your golden find. You may see 20-50 daily visitors from a single article published on such a site. And that traffic lasts practically forever.

Remember that 50 daily visitors is a sale per day if you have a 2% conversion ratio. If you make $50/sale, you have just published a single article that results in $50/day of income for you. That's way better than anything you could ever expect from one of those big article directories that everyone is using.

3. Have A Signup Form

Lot's of people want articles submitted to them. If you create a signup form on your content sites that says "Do You Have An Ezine? Want Free Quality Articles? Sign Up Here.", you will slowly get opt-ins. You can also provide a service that draws in even more opt-ins. Perhaps you can offer to list them in your ezine directory? Or your resource directory of content sites?

Finally you can convert existing webmasters into content publishers. It is a fact that any webmaster wants more traffic to their site. It is a fact that content draws in traffic. If you have a list of webmasters from any other effort (for instance if you accept articles yourself, or run a link directory, or sell traffic, or work in this market selling products to webmasters), you have a golden list. Convert them. Educate them on the importance of having more content and how easy it is to get free content from you.

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