Golf on a Budget and Why

By: James Murray

You are probably thinking, golf on a budget! Can there be such a thing? Well, it is possible, if you take a balanced, objective look at the strategies used in marketing golf products.

Case in point, local golf shop owners today receive new golf balls from representatives of different companies for them to use, hoping that they will recommend them to their customers.

Usually, these owners try just about everything, and in their opinion, they all play about the same now. Picking up a box of 12 Titleist balls are probably the best around. They cost $24.99 for the dozen. Then pick up another box and say, "But this one is our best seller."

The box would be priced at $44.99 for the dozen. A marketer would say, "It's all hype. People think that if the balls cost double, they are bound to play better."

Now, there are new hybrid ironwoods that are really going to change your golf game. Or is it all a part of the marketing pitch?

A marketer would say that since the golf market was so saturated, he priced his clubs at three times the price of anyone else's. And he sold hundreds of thousands of dollars worth. The clubs were not any more expensive to make than other clubs. It was just a "market test". And that is way golfers would buy like crazy.

Since no two people play golf the same, and everyone has an individual physique and swing, a product that adds distance for one player may not help another player at all.

Think about something you do very well that requires a piece of equipment. You are the expert in this area. Should everyone who attempts your job then buy the exact same equipment as you have? Will that mean they will be able to do the job better or as well as you?

Food for thought, right? An example would be if you enjoy gardening, and have a flower garden. You would probably only have one or two garden tools that are considered the best.

So just because one golf pro buys one kind of ball or club does not mean that it is the best for you.

The sales pitch that swear you are going to add 30 yards and never hit another slice entices golfers to shell out the big bucks. But if you are careful and have a healthy dose of skepticism, you will save both time and money in the long run.

Remember, in the golf world, just because a product is more expensive, does not mean it is necessarily any better.

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