Hummer Consumer Electronics: a Partnership With Modelabs Group

By: Noah Scott

In the news: HUMMER, a division of General Motors Corporation has recently announced that it has entered into an exclusive and international licensing agreement with ModeLabs Group Customized Design Manufacturer to produce, design, market and distribute a line of mobile phones, accessories and on-device services all under the HUMMER brand name for this year, 2007.

ModeLabs Group will integrate the latest technology in their HUMMER licensed products to help promote the HUMMER lifestyle worldwide. The lines of HUMMER Consumer Electronics are going to be made durable and high performance with a rugged design to meet the demands of present-day lifestyles of consumers.

"HUMMER is known globally for premium, rugged vehicles with iconic design and unparalleled off-road performance. HUMMERs are built for adventure, and thanks to their "Mobile on Demand TM" offer and a number of other rugged high performance products, ModeLabs Group will help respond to the outdoor adventurer's needs. This lifestyle product segmentation is developing rapidly and no one has demonstrated that rapid growth more than HUMMER who has quickly established themselves as one of the fastest growing truck brands. ModeLabs Group intends to contribute to that continued growth as we look forward to a successful partnership with HUMMER," says Stephane Bohbot, ModeLabs Group CEO.

HUMMER's exclusive agreement with ModeLabs Group gives them the right to distribute HUMMER Consumer Electronics to several continents like Europe, Easter Europe, Russia, North America including Canada and US, and South America. The official launching of the HUMMER Consumer Electronics is scheduled on the second quarter of 2007.

About: HUMMER is a division of General Motors Corporation which targets customers who loves outdoor adventures. HUMMER is one of the fastest growing truck brands with a product lineup consisting of H2, H2 SUT, H3 and H3X. At present there are about 173 HUMMER dealers in the United States. To maintain the high quality of its various lines of trucks, General Motors has developed an array of quality truck parts and accessories like which are designed not only to enhance the aesthetic appeal of the trucks but also to protect them from extreme driving conditions.

About: ModeLabs Group is the creator of "Mobile on Demandâ„?". It is a customized design manufacturer (CDM) which specializes in mobile phones with the application of new generation technology. The company also designs, develops and markets mobile phone handsets, accessories and services that would suit mobile phone operators, retailers and mass market brands.

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