The Virtual Tour

By: Ken Hamric

If you want to give your real estate listing that extra edge, make sure you take full advantage of online technology by offering potential buyers a virtual tour. A virtual tour, slide show or photo tour of your home will help to entice prospective buyers by simply showing them what you're selling - without an appointment, without commitment and without any extra effort from you. It will also save you time by weeding out all but the most serious inquiries.

360 TOURS

Three sixty tours are virtual tours that give buyers a 360 degree view of rooms within a home. These are usually interactive, allowing the user to "look around" with their mouse. Doesn't require the user to download any special software and can be had for prices under $100. If you want an effective tour that you don't have to put a great deal of time into, ordering this service is a great option.

SLIDE SHOWS

Slide shows are another good option and even if you have someone put the final product together for you, you can save money by doing most of the legwork yourself. Though not as flashy as the 360 tour, slide shows do a great job of showing off a home and can allow you to show more rooms in a more cost effective manner.

PHOTOS

This is perhaps the simplest and cheapest way to show off your home, though not as impressive as a video tour. By taking photos both inside and outside, showcasing the best features of your home and posting them to the internet, you provide buyers with what they need to decide whether or not they want a true showing.

Make sure to post the link to your tour wherever possible: always include the link in any online listing of your home. You can also print the web address in any print ads you run and don't forget to include it on the sign in front of your house.

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