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Authors; Jerry Mctigue

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Jerry McTigue -- freelance copy pro -- has worked at top Madison Avenue ad agencies on blue chip national accounts. He writes ads, brochures, websites, sales letters, email blasts, press releases, and more. View his portfolio at: http://JerryMcTigue.com
Author Specialises in Articles on : Copywriting How To & Prospecting For Sales
Article Directory by Jerry Mctigue, Jer8 Page 1 of 1: 1
Costliest Copywriting Mistake #1: Underestimating The Value Of Ad Copy Lesson dont hire anyone until youve seen their work. Note what businesses have entrusted their brands to them. See if it sells you. Its all a part of doing business. A very critical part... Source : Copywriting How To Pg. 8 Costliest Copywriting Mistake #2: Assuming Your Prospect Has Prior Knowledge Remember, too, people dont view your ad in a vacuum. They do so with divided attention, amid a maelstrom of distractions and interruptions. It will pay you back many times over... Source : Prospecting for Sales Pg. 16 Page 1 of 1: 1
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