About Writer Ray Silverstein is president of PRO, Chicago based network of small business peer groups. A CEO three times over, he is a small business advocate and executive consultant. Learn insider secrets with his new book,"The Best Secrets of Great Small Businesses" at http://www.bestsmallbizsecrets.com
How To Make Your Products Stand Out When it comes to marketing product, small business owners face some tough challenges. Competition is fierce. Customers are fickle and easily distracted. Amidst all the noise and clutter, how do you make your products or services stand out-especially on a limited budget?The first thing to... Similar Editorial : Cant Stand The Heat by Brian Weiss. | Source : Creative Media Marketing
How To Work With A Difficult Employee Does your company have an employee who is hard working, competent and loyal but who does not comply with policies, procedures or "bad-mouths" the organization?If this sounds familiar, you have an "organization destroyer" working for you. These are people who on the surface glitter l... Similar Editorial : Difficult Challenges by Miami Phillips. | Source : Corporate Communications
Rainmakers: Drizzle Or Cloud Burst? Most new companies are started by entrepreneurs known as "rainmakers." "Rainmakers" are those people who feel they can make a difference, are highly competitive, optimistic, need to win, assertive and want to make things happen. Although there are companies started by people with strong technic... Source : Leadership Qualities
Hiring A Salesperson As a small business owner, you know a successful salesperson is worth his or her weight in gold. You also know that finding such a person is no easy task.What factors do you look at when evaluating potential sales people? If you're like most employers, you weigh the candidate's experie... Similar Editorial : Hiring A New Assistant by dwoffice. | Source : Corporate Communications
How To Get And Use Referrals I know of a sales tool that is fast, free, and powerful. Yet many entrepreneurs are reluctant to use it. What is it? The referral, of course! Every business relationship has the potential to lead you to other relationships. If a customer buys from you and is happy with what you deliver,... Similar Editorial : Getting Referrals by Bryan Brandenburg. | Source : Essentials of Marketing
