I have been using the Google Adsense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it's become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is.
What is Google Adsense?
Google Adsense is an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser's website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.
In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.
The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly if you earning reaches $100.00. Also, the Google Adsense program provides webmasters with a tracking tool that allows them to monitor the earnings they actually get from a certain ad.
Now that you understand what Google Adsense is, here are the pros:
1. They are great for webmasters creating content websites. It used to be these webmasters worried about how to cover the expenses of running their websites. With Google Adsense, these worries became a thing of the past. All they have to do now is write their content and add adsense to it and make money.
2. Google Adsense makes the internet better for the users. Webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.
3. Once a webmaster creates quality content, it can generate income for years to come. All the webmaster has to do is update the content from time to time and the income will keep coming in.
4. If a webmaster has the time, the webmaster can publish multiple websites. You can use one Google Adsense account on multiple websites. You don't have to go through the hassle of applying for another account with Google.
Below are the cons of the Google Adsense program:
1. The Adsense account can be closed by Google at any time. There are horror stories of webmasters waking up and seeing their account closed. They all of a sudden lose their source of income.
Usually, one of the reasons that make's Google close an account is click fraud. The problem is that the click fraud my not be committed by the webmaster.
2. The Google Adsense program does not provide residual income. So, you can't continue to reap the reward of your hard work over and over as you do with residual income programs.
3. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. This drop will result in less traffic and income.
4. Creating content can be hard work. You'll need to keep adding content to keep your website interesting. Without this, you visitors may dry up, which will decrease your income.
There you have it! You now know the pros and cons of the Google Adsense program. It's up to you to decide if you want to use it to earn extra income.
All of those folks trying to "beat the system" with doorway pages and invisible text are about to be (or have already been) punished by the Google Algorithm.
Why are things changing? Because Google wants to remain the premier search engine, which means returning content that matters to people doing the searches. It's true, marketers are not Google's primary customer. People using search engines to find information will always remain Google's #1 priority.
Think about people using search engines for a moment. Wait, forget about them ? think about yourself for a moment. When you turn to the internet for answers, what do you want? I may be an oddball, but when I'm looking for an answer to my question, I want, yes - an answer to my question. Your prospective customers are no different. To quote Dr. Phil, "People want what they want when they want it." Are you giving it to them?
If you're not giving them what they want, they probably won't give you what you want ( their attention, their contact information, and their money.) But there is one thing you can do that will inspire them to visit your site, make them open your offer, and improve your search engine positioning all at the same time.
So what is the one thing thing?
Provide content. Content is King and content means articles. Content means the information that addresses that web searcher's issues and needs.
And it's what Google expressly wants from you. It's what Google needs in order to remain the premier search engine. It's what Google will return in the very top positions of search results, even for the most popular keywords. The Patent Application makes it clear that doing this one thing is going to have a bigger impact than all the keyword stuffing and optimization you can do.
All you have to do is write a short (400-800 words) article on any topic that might be of interest to your target market. If you sell computers, write a review of some recently released technology. If you are a consultant, explain how companies can improve using some of the handy tips and tricks you know.
Your tips and tricks don't have to be the "magic" of your offering. You don't have to give away the store. There are some things that you consider quite fundamental in your industry - and there are thousands of newcomers who don't yet know the fundamentals. Through your articles, you will be the expert who shows them the ropes. Imagine how much this elevates their opinion of you. You become an instant guru.
You become known as an expert in your field, someone who really knows what's going on in your space. What kinds of problems might your target market be trying to solve online? Write an article to explain a solution to them.
For instance: I use Article Marketer (www.articlemarketer.com) to distribute my articles to thousands of newsletter editors for publication. It costs me $39.95 to distribute as many articles as I want for three full months. It's a great bargain.
I use a hosted service from Sales Force (www.salesforce.com) to manage my leads. It costs me $65 per month for a full-featured sales force automation and lead management system that I can get to from any computer with internet access. Like my American Express card, I don't leave home without it.
I use the free service from PRWeb (www.prweb.com) to send out press releases to the media for my clients. Their paid service is about $400, but I've always been happy with the results from their free version.
Can you see how telling people about these tools takes nothing away from my own service offering? Giving away this information does one very important thing: it makes my target market happy.
After all, how many people don't even know that www.articlemarketer.com is a tool they should be using or that salesforce.com offers a web based lead management SFA offering? When they read my article, they get valuable information about something they can use right now to get more traffic, find more prospects, and increase their sales volume. They are satisfied.
Then the magic happens.
When they get to the end of my article, if they like the free information I've provided, they will want to know more. I put my website address in the resource box (yep, see below) and I get a flood of traffic to my site. Not just any old traffic though. The people coming to my website are pre-qualified. It's what Ken Evoy says is crucial in selling online, these visitors are "open to an offer" from me.
They have already proven to have an interest in what I'm talking about, and they already feel somewhat comfortable with me, my style, my approach, etc. When they arrive at my web site, they get a lot of information absolutely free. They can also purchase things I have for sale.
I've seen dramatic spikes in my Simplified Selling book sales after distributing an article. The conversion rate is better too ? meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
Of course, it's not that expensive to buy an ad in a newsletter ? but does anyone have enough money to pay for advertising in every newsletter that reaches a particular target market? Of course not, there are hundreds of thousands of ezines published on the web and in print.
However, publishers need content and they are willing to publish your free reprint article (meaning they don't have to pay you for your writing) and in exchange they provide a link to your website.
That link shows up in newsletters to be seen by your prospective customers. You also get permanent links on websites - something else that the Google Patent identifies as important when ranking sites.
So sit down, draft out an article on some topic you like, and get it published. Watch as the world beats a path to your door.
Both Pagalkiwi & Chris Ellington are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Pagalkiwi has sinced written about articles on various topics from Aquarium Fish, How to Sell on Ebay and Adsense. Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Adsense, Do please browse for more information at our website :-. Pagalkiwi's top article generates over 74000 views. Bookmark Pagalkiwi to your Favourites.
Chris Ellington has sinced written about articles on various topics from SEO Articles, Personal Finance and The Internet. Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at w. Chris Ellington's top article generates over 74000 views. Bookmark Chris Ellington to your Favourites.