It is no surprise that amidst the increasingly larger hikes in fuel prices driven by the fact that the planet's supply of petroleum is dissipating, the automotive industry is feeling the pinch more than any other. With many companies falling or are already fallen, the surviving ones are now wisely channeling their resources in developing vehicles which run on alternative fuel and the most popular choice is clearly the hybrid.
Hybrids are the first forms of cars to battle the ongoing fuel crisis. Evidently, the name which pops up anywhere across the world when the term hybrid is brought up is the Toyota Prius. This is mainly because the Prius was the first hybrid vehicle to be built in masses as they have proven among all the other alternative fuel concepts during the late 90s and early years of the new millennium to be the most practical and applicable in real world situations. Basically, hybrids are cars which run on the usual gasoline with the difference being the addition of an extra fuel supply, most commonly in the form of electricity which gets supplied from battery cells. While the Prius has been dominating over all these years, many other hybrids are available on the road today but one of the most notable cars in this segment is the upcoming second generation of Honda's Insight, a hybrid car designed and engineered specifically to go up against the Prius in a blatant one on one.
While the idea of electric cars have always been a point of discussion but not so in application due to cost and practicality issues, they are hitting the roads lately and one of the one model swarming roads the most across the globe is possibly the Reva G-Whiz. Being under lots of controversy in the automotive industry due to its minimalist nature which is considered unsafe and not up to the standards of being a car, this tiny two-seater from India is in fact labeled as a quadtricycle in markets like the UK's. On a more fast and furious note, the Tesla Roadster, an electric sports car borrowing the body of Lotus? well-proven Elise?. While this car is earning rave reviews for its performance despite its electric underpinnings, many are expressing their doubts over the durability and sustainability of the electric cells that power not only the Tesla, but other electric vehicles alike.
Over the years, there have been debates about hybrids not being as good as people are made to think and the technology of electric cars as yet being simply impractical for normal usage. Diesel cars have gained in popularity due to this combined with rising prices at the pumps as cars such as Volkswagen's entry level green car, the Polo Bluemotion, has on many tests and occasions proved that it can easily dwarf the mpg ratings of a Toyota Prius. Electric vehicles cannot be considered as economical or environmental either as most of our electricity supply comes from plants which burn petroleum to generate the electricity as well.
With ever changing takes on alternative fuel, Honda has made a breakthrough of late, introducing the Honda FCX Clarity, a car which runs of hydrogen and with the debates still going strong on alternative fuel vehicles, the technology Honda is implementing here might be the most significant yet in this battle as hydrogen is unlike the rest, an element which is never likely to run out. Only the world of tomorrow shall tell.
Is it worth the investment in time, energy and money?
Ask these questions to find out...
My Top 10 Questions to Discovering If Article Marketing Is For You
1. Do you want to grow your business?
Articles will contribute to your bottom line. One of my articles made over $10,000 in a two-month period.
2. Do you want more prospects and leads?
Your prospects are looking online for information that can help them. When you write an information-based article, you will attract prospects who can become customers for life.
3. Are you looking to stand out from your competitors?
When editors print your articles, you are getting their implied endorsement.. Top, targeted, high trafficked websites like About.com don't print just anything. So when they chose your material, you are judged at a higher level.
4. Do you want to build your brand?
Then article marketing is for you.
When you write articles and have them printed on dozens of sites, people will start to recognize your name. The more you do this, the more branding power you get. Eventually, you will be seen as an expert. Don't be surprised to hear prospects call you and say "I see you everywhere!"
5. Do you want maximum online publicity so you get your name out to your targeted audiences?
If you've ever wondered why your competitor's article was printed when you are a bigger expert than she is, the answer is simple. She wrote the article and you did not! So, she's getting in front of your audience, and getting your customers!
6. Do you want to improve your search engine rankings?
Article marketing will help you by offering links from credible sites back to your site. The bigger and better the site, the more clout the link has. And the more high quality links you have, the higher you climb in search engine rankings. So shoot for the moon!
7. Do you want to build your list of newsletter subscribers and blog readers?
Then write articles. People will see how smart you are and will want to read your material on a regular basis. This way, you can promote to them over and over again.
By writing articles and getting them published on sites like About.com Home Business, Marketing Profs and many more, we built our list of loyal subscribers. When we were ready to launch our A to Z Article System at broadcastyourarticles.com , we were able to sell to our list and score thousands of dollars in eBook sales in just one week!
8. Do you have a white paper or special report that can help you promote your company and sell more services and products?
Then writing articles will help you get the word out. Write an article that highlights two or three top findings from your report. People will click through to your website to learn how they can read the rest of the report. After all, articles are only 750 words long. Your report can be as long and detailed as you want. Your report can also include sales information so readers can take the path to become customers
9. Do you have info products like home study courses, teleseminars or e-books?
You can take the most important points and write an article that promotes your products. That's a great way to get people to visit your site to look for more information and create a relationship with you. Be careful that you do not write a press release and pass it off as an article. Web sites do not print press releases. So don't waste your time.
10. Do you want to differentiate yourself from your competition?
Do your prospects have pre-conceptions that every company in your niche is the same? Do they think if they've seen one product, they've seen them all? Or, do you constantly have to explain your pricing?
Then write articles that differentiate your company, your products and your services from the competition. For an example, check out my special report: "How to Choose an Article Submission Service" at IWantMoreProspects.com/10questions.
Notice in my special report, how every question we tell our prospects to ask is something we include in our article submission service that no one else does. Now, we differentiated ourselves from every other article submission company. Now, you can tell that not all article marketing services are the same.
Both Brenda Williams & Gurinder Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.