A website on the internet is like a drop in the ocean. What with millions of websites already present and thousands new being added everyday, anyone trying to sell their business or service online has the big hurdle of making it visible for their target audience.  
Clients use internet search engines to look for products online; the sites that show up in the first few pages of their search are the ones they would visit. Web site owners vying for online visibility can make use of a technology known as website optimization.
Techniques to Optimize a Website
1.    Keywords hold the key- keywords are words people searching for something in particular type in to the search engine. A website's success in showing up on the first few pages solely depends on whether the site contains those specific words itself.
 
The first 100 words on a website are the most critical as the search engines look at these to grab the essence of that site. Also plugging in excessive keywords does more harm than good. Keyword congestion lowers the quality of website content.  
Supplying the keyword in the title is advantageous as the title is the first thing that a search engine scans in a site or article. It is best to spread the keyword evenly throughout the length of the web page; keyword should find a place in the starting, body and the conclusive paragraphs of the web page.
Another smart strategy is to provide a few keywords in the web page description. Description of a page is generally a small paragraph and is displayed under the search results. Having a keyword placed there increases the chances of someone clicking on the web page.
 
2.    Web page design- most surfers spend mere seconds to scan for what they are looking for. If the site is slow to open, many do not even wait for it to open. Thus, the layout of the web page must be interesting enough to hold a viewer's attention. The main page should serve as an index to what the whole site encompasses. Adding images brings instant clicking value to the site.
 
3.    Keeping it simple- not all users would have fast browsers, so it is best to stay clear to adding too many flash designs. The purpose of the web page must not be lost in extra designs. Focus on the product or service to be advertised. Easy to read information is what every visitor is looking for.
 
4.    Dead links- nothing could be more frustrating for visitors who decide to open a specific page only to not find it there.
 
 
      Website optimization is not rocket science. Knowledge of the few basic strategies explained above can ensure that relevant searches list the website in its first few pages.