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B & B Stratford
Patti Rob
Regardless of having a desire to do so, some bed & breakfast owners just aren't able to get people coming in and therefore they have to close the doors of the business. You may have driven by it dozens of times and considered taking a closer look at it. Fixing up an older bed & breakfast location may be your key to success. There are plenty of things you need to take into consideration though so you don't end up with the same fate.
Get to the root of the reason why it closed down as this will tell you a lot. Is the property in bad condition and the owner couldn't afford the repairs? Is the location so poor that it is inconvenient for people to stay there? Maybe the style of the bed & breakfast was too plain or the service just wasn't there. In order to offer a good bed & breakfast you have to love what you are doing. If your only motivation is to make some money it is going to be noticeable to your guests.
There are plenty of things you can do to update the look of an older bed & breakfast indoors and out. Many of them don't take too much time or money either. A couple of good coats of paint for the interior and the exterior can really make it look more appealing. Consider adding a nice fence to the yard if there isn't one in place. If a fence already exists then you need to consider fixing any bad spots and then painting it if it is made out of wood.
The landscaping for the front of the bed & breakfast needs to look very inviting. You can add a colorful flower garden and even some swings for the front porch. Inside you need to make sure everything is looking good. If there is wall paper peeling then replace it. You can also dramatically soften the look of the establishment by adding some sheer curtains and some wall mirrors.
Since the kitchen area is going to definitely be a place where the guests gather at your bed & breakfast you may want to give it a face lift as well. A nice table with comfortable chairs is a good place to start. You may want to redo the counters and the cabinets to update the look as well.
After you have the bed & breakfast all ready to go, you need to take some great photos. Make sure you get various angles and that you cover both the inside and the outside of the business. You are going to have to create a desire for people to want to stay there. You will also want to appeal to those that have gone before but have no intention of going back.
Your information needs to emphasize that the bed & breakfast has been redone. You also need to advertise that it has new owners. Once people see for themselves what you have done they will be very impressed. Maybe you can hold an open house locally with a drawing for a free weekend stay there. The more people you can get to provide a positive response to your bed & breakfast the better off it is going to be.
Sometimes seeing the bed & breakfast locations for sale gives the impression that people are no longer interested in them. That isn't the case though but they definitely want a wonderful experience each time. Many people choose a bed & breakfast over a traditional hotel because of the personalized touch it offers. If you aren't willing to go the extra mile then forget it because your bed & breakfast will one day have a for sale sign in front of it too.
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