In making online many people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a builder, an office worker, a lawyer there are prerequisites, things you must learn, before becoming successful, you don't just jump right in unprepared.

The same thing applies to the Internet marketing world even though there are sharks out there who'd have you believe it's as "Easy as falling off a log" and requires no more than the belief that you can just do it.

And I must admit, it is as easy as falling of a log compared to what you have to go through with in the working world clocking in and being a underling to someone who does not have your best interests in their mind, but there are still methods and rules you have to follow and down falls you must avoid to really make Internet marketing work for you.

Nearly all people will not make a brass razoo online and yet there are others who will make more in one day than most people make in a whole month. Why is this?

My answer begins with the age-old chicken or egg question, "what comes first the chicken or the egg"? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion - I have no clue and I don't think many of us do either.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you've researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I'm concerned about those of you who are not so knowledgeable at working an online business successfully.

While, I'm not trying to make everyone believe that Passion is the only thing that's esential to creating an successful online business. Because to be really successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, good business relationships and so on. Those attributes are often learned from the company you may join - but take away Passion and you reduce your chances for success greatly

It follows that, if you have no Passion for the company and the products and services provided by that company, you won't try to do the work you are being taught.

Internet marketing work is generally not all that difficult or takes a lot of time but it does take motivation caused by Passion to get you up and running with a concerted effort so that you won't fall.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don't find it move on, You can find the right opportunity containing the attributes identified above.

If you make comments like, well, that company sounds good and the money looks great so I guess I'll start with that business - doesn't sound like a decision based on anything like Passion. And please remember when you hear that an Internet "guru" does that, don't be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it's your goal to get to the place where you can sell about anything online. That end skill and goal is a worthy goal.

Remember, When you step into Internet Marketing there are other steps you must take, but if you can't first find that right company with products and services that you can be passionate about, then all of those other steps may just cause you a lot of trouble instead of bringing you a great result.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.