Writing articles on the internet and expressing them to the web audience is gradually over-taking the conventional media. The influence of Search engines has also changed the overall style of writing articles which are more optimized for the internet. Writing articles is also the best tool to promote your blog or website. A majority of traffic that a web page receives depends on how well it's evaluated by search engines and presented in their results for a given search keyword. Search engines are not humans so it is important that your article is optimized for both web audience and search engines like Google. We have outlined a few important things that one should follow when writing an article which you intend to publish on the internet.

1. Keyword Density: It is important that your main keyword or the theme of the article is repeated multiple times, thus helping the search engine to know what exactly the article is about. For example if your article title is about the 'Problems faced by the Cyclone victims of Burma". Just think, keeping such a long theme as your keyword is not practical, I would personally shorten it to just "Cyclone victims of Burma". Even further (in this context), the major keywords are clearly "Cyclone" and Burma". You should try to repeat these two in your article body multiple times. Induce these words in such a manner so that the overall flow of reading the article is not disrupted.

2. Title of your article: Title should be attention grabbing and should include your keyword, for example "Cyclone victims of Burma - Cyclone problems and issues". You were smartly able to inject the word "Cyclone" twice, (which is your main keyword) in the subject line. Selecting a good title is the most important part of your article.

3. Article Length: Your articles should always be greater than 300 words. There is no upper limit but usually articles between 500 to 800 words are easy to read by most people.

4. Keep interest of users: Break your article into topics and paragraphs. Add some interesting numbers if you can, bold the important sections and even use bullet points if you can. More than anything your article should contain useful content and always try to provide correct information as much as possible. Use examples to explain your point wherever applicable.

5. Personal information: Never mention any personal information like phone number or email address in your article as spammers and telemarketers can get hold of it. But if you are somebody like a Travel Agent and want to receive calls then it may make sense to provide your contact details.

6. Even make money: You can run your own blog and put advertisements on the side. If you are not really tech/html savvy then there are several sites which invite users to submit articles on their site by filling simple forms and making money via Adsense.

7. Write articles frequently: By releasing articles frequently you may eventually make a loyal base of readers who will read your articles on a regular basis.