As first impression is very important in marketing, your first email to your opt-in list is very important. Your first email will be the first opportunity to connect with your readers in your list. They will guide you from your first email, so your first email should always be good. Sound friend and welcome them to your list.
Usually you will have a sequence of messages setup in your email auto responder. The first message that you send will be labeled day 0 meaning that it will be sent immediately. Now the important thing to structure with this email is to establish trust and credibility with your subscriber and deliver a warm welcome.
One word of caution is to not send a sales page of an e-book with the intention of selling them something on your first email. 90% of the time, they will unsubscribe almost immediately. I usually thank them on my first email and introduce myself and talk a little about my background. I will also give them free useful information they are looking for!
This is the template of my first email:
Hi (name of recipient)
Thank you for your interest in my site and really appreciate your opting-in into my list.
As promised, please download your free report here! (input download link)
(download your report now!)
(the link to the redemption page)
We hope you will benefit from this (whatever benefit you offered)
I would also love to share more about (your topic) with you, covering the deep secrets and tips about (your topic).
