A lot of people getting into the business of trying to sell goods over the internet hit a brick wall when it comes to visitors returning to their site and actually purchasing something. Many visitors will go to such sites just to browse or price things, then navigate away to another site or go physically purchase the item they priced at a local shopping center or mall. The solution to this problem is to have some sort of way to entice visitors to return to your site. It's called follow-up marketing.

The problem with follow-up marketing is that you have to find an effective way to goad people into giving your website a try without appearing to be a spammer. Spam deluges us all daily to the point where we now just consider it a part of life. You wake up in the morning and empty out your spam box, simple as that. This poses a huge problem for the legitimate internet business owner who simply wants to get the word out about his product or service. He doesn't want to get lost in the shuffle.

What these legit folks need is an autoresponder. An autoresponder is a program that you put on your website that essentially allows visitors to sign up for newsletters and updates. Generally, they enter their first and last names and an email address. They are then signed up to receive your updates, which should bring a percentage of them back to your website to make a purchase.

One such program is called Autoresponse Plus. Autoresponse Plus is list building software designed to make it super easy for you to get your autoresponder up and running in a snap. This program doesn't require you to do anything but buy it. Once you have that out of the way, the Autoresponse Plus folks install it on your website or server and set everything up for you. You don't have to manage any mailing lists or anything.

Autoreponder Plus has some other cool features like a “spam accusation preventer”, i.e. it asks people to confirm their subscriptions and documents their IP address, personalizes your messages, and measures your results so you know who has actually opened your emails—allowing you to further tailor future mailings. You also get access to free minor upgrades for two years (which is essential in these days of constantly-evolving technology) and free technical support for two years.

All in all, I would say that if you are looking for a good autoresponder, this is the one. You get a lot of good stuff for $197, and it's pretty much as hands-free as you want it to be. Who really has time to manage email lists anyway? The guys who made this product went out of the way to make sure it keeps you free of the tag of “spammer”, which is a huge plus. Also, they offer a 30-day money back guarantee if you aren't satisfied or the software turns out to be incompatible with your website or server. I would recommend giving it a try on your website.