People have been putting laser pointers and LED lights into promotional pens for years, but they are still a good gift to give your staff, your clients or your potential customers. Since they have been around for a while and the technology used to make them is by no means new they are generally fairly inexpensive to buy in large quantities. You can pick them up in retail stationery stores for under $25, and if you buy them in bulk you can probably get away with paying half of this per item.

Promotional pens with laser pointers in them make great gifts to give to sales staff, managers and marketing executives ? anyone you know who gives presentations on a regular basis. They will probably already have a selection of laser pointers, but this does not mean they will not appreciate a new high quality laser pointer pen. Since they are small and light weight they can be carried and used just about anywhere. If you are buying for people who give presentations regularly, make sure that both the pointer and the pen parts are up to scratch. Be sure that the pointer makes a fine dot without flashing on and off, and make sure that the pen writes well.

Another great use for promotional pens with laser pointers built in is to distribute them to college students. If you are recruiting from a local college and hosting an internship presentation, give these out as part of the package students get when they sign up for the presentation. This will make them feel like they are part of the game already, and they will be more likely to consider your company as a career option after they graduate. Using pens like this is also effective because students are less likely to have received several versions of the same laser pen already, and are more likely to show it to their friends.

There are a lot of promotional pens with laser pointers to choose from, but you should be careful going for the cheapest option. Although this is a low-cost marketing move, you should not skimp on costs simply because you found the cheapest laser pens on the market. Cheap laser pens are usually very low quality ? the lasers die in a few days and the pens hardly write at all. Try out a few models for a few days and see if the lasers die out quickly or if the pens do not write. Rather go for a higher quality model and spend the extra few dollars.

Promotional pens should form part of a larger marketing initiative, but used correctly they can bring in a lot of new business and improve the image of your company in the public eye. Giving out high quality promotional laser pointer pens shows people that you are prepared to spend money and put in effort to equip them professionally, and that this is what you would do if they worked for you or bought your products.