But everyone does not have the time to create articles, and many people do not have the experience to put an article together correctly - so it gets the most effective kind of attention both from human readers and search engines.

If you lack either the resources or the time to do your own article marketing you should look for a company with extensive article marketing experience. They will be able to create tightly focused articles and distribute them in the most effective way.

The most effective way is to either have a professional article writing service create an article for you or create one yourself that focuses on a topic in such a way that it emphasizes the correct keywords. Your article should be readable, interesting and search engine friendly. It should also have the right mixture of keywords placed in all the right places.

It is also necessary to distribute your article to as many different article websites as you can so you get the maximum exposure. There are hundreds of article websites and article archives that are eager to publish your article.

The result is almost guaranteed to give you significant exposure and many inbound links to your web site. Inbound links are important because they will influence the search engines to give you higher rankings in searches.

You should also take the measures necessary to avoid the duplicate content filter. This is a device used by the major search engines such as Google, Yahoo and MSN to determine if articles are just duplicate copies of each other.

When the search engines find hundreds of duplicates of your articles you will not get credit for the links on most of the articles and this will severely limit the impact of your article marketing.