In thesuccess story of a website, both design and search engine optimization (SEO)play an important role as their work is vital for a successful online presence.While SEO helps in driving traffic to your site, the designing part helps in grabbingthe attention of the users.
Eventhough both are essential for the success of a website, yet they employ verydifferent techniques and ideas.
DesigningPart
Any experiencedweb designing company, whether based in the UK, the USA or Asia, would keep oneobjective in common while designing a web site ? and that is what is thepurpose of the web site and who is it being made for.
Inkeeping with Web 2.0 trends, a web site today needs to be designed keeping inview the users? perspective. It is a user-driven economy on the web now and allweb sites must conform to what users want. It is not enough to have awonderfully appealing graphic design or some superb flash and animation work onthe web site. The web site also needs to offer enough interesting inputs to theuser through relevant information, interactive features, user-friendly webdesign and navigation structure.
SEO Part
If thedesigner is responsible for making the website look appealing and beuser-friendly, it is the job of the SEO experts to make its presence feltamongst its target audience. SEO helpsin driving traffic to a website to increase its visibility.
SEO doesnot only mean placing relevant keywords at the right place. It is an intricateand laborious process involving indexing of pages, directory submissions, linkbuilding, talking about the web site in relevant social forums and networkingsites and so on.
Whichone is more important?
Thecredit for overall popularity of a website can't be given singularly to either designersor SEO experts. It is a joint venture and there must be a balance between thetwo. One cannot single-handedly establish the brand identity of an onlinebusiness without the support of the other.
Suppose,the SEO experts have successfully driven traffic to your site, but what happensif the user doesn't find the site up to the standard? Again, what's the use ofa good website design if its online presence is significantly low?
The webdesigners must understand the basics of SEO and on the other hand an SEO expertmust comprehend the importance of designing elements required for branding. Itis essential for both to understand and meet the expectations of the web site?starget audience. Users want both search visibility and appealing design andthis in turn helps the web site in establishing a strong online presence.
Last butnot the least, it is essential to find an affordable web design company whichalso provides SEO services. Firstly you don't have to look for two companiesand secondly, there are few chances of clashes between the two differentdepartments.
