The new industry buzzword is DVD on Demand. This consists of burning a DVD at the time the item is ordered instead of producing an inventory and selling that item from the inventory. The DVD on Demand model removes the need for carrying an inventory and the risk of being stuck with it should the inventory not sale. The only way to use the DVD on Demand model is to duplicate or burn the discs as opposed to replicating them which can not produce one off discs.

Live conference production and fulfillment is perfect for capturing the audience's interest as they leave the event. You can market a DVD of the event they just witnessed while they are in a buying mood. This is accomplished by streaming the event to a production trailer equipped with duplication machines. Once the event ends, the stream is encoded and mass produced on duplication machines. By the time the attendees leave the event, you can have duped and packaged product sitting there just waiting to be bought.

Conference or event capturing is very popular with sporting events and marketing or business seminars. It allows the event promoters to capitalize further on the impulse buy of attendees as they leave the event.

Live Event capturing basically works in the following way:

1. A mobile production booth located outside the event captures it from the broadcast stream. If the event is not broadcast, then it is streamed to the production booth with high quality recording equipment.

2. Depending on the event, the stream can be authored as it's being streamed so that on conclusion of the event, it can be finalized very quickly.

3. Within minutes of the events ending, banks of duplication systems are already duplicating the DVD of the event. In most cases, the blank discs are preprinted prior to the event and packaging is ready so that on completion of the duplication process, the disc can be packaged and ready for sale all within 10 minutes of the event ending.

Mediatechnics has teamed up with the Live Network to bring this service to the public.