First, you need to buy a domain name. Before you purchase your domain name, it will benefit you greatly to be aware of the following guidelines in finding a domain name that will work for you.

The domain name should end with a .com.

Easy to spell.

Easy to say over the phone or in person.

Does not include numeric characters or dashes

The domain name should be catchy, easy to remember.

Accurately describes what you offer for sale.

Of course, there are a couple of exceptions you should know. For example, if your site is a personal blog (whether business-oriented or not), then it is common practice to use your name even in those cases in which it is not easy to spell.

Another of the criteria which is not a hard and fast rule is the "descriptive name" rule. Though that generally makes the most sense, many successful sites have broken that rule. The most important consideration is to put yourself in the prospect's shoes and what motivates him or her.

Second, locate a reliable web host and sign up one of their plans.

Third, build your site. You will need to decide if you want the traditional "static" type site or if you want the newer blog format.

The fourth step is to put up content on your site. If you selected a blog format for your site, you will be pleased at how simple this step is.

Fifth, you will want to set up a schedule and program for promoting your site. After all, what good is having a website if no one knows about it? Some ways you can promote your site include article marketing, video marketing, viral friend scripts, press releases, forum marketing, and blog commenting.

Having your own website might seem intimidating at first, but it is one of the most beneficial means at your disposal for promoting your business.