Your very first email that you send to your opt in list is a very important step to establishing a very good relationship with your list. The reason for this is that you need to welcome them correctly and usually in any relationship first impressions last a very long time. So in the way that when a stranger approaches you and you form an impression by the way that they dress, speak and use their body language the same applies to your visitor that has subscribed to your email list.
Usually you will have a sequence of messages setup in your email auto responder. The first message that you send will be labeled day 0 meaning that it will be sent immediately. Now the important thing to structure with this email is to establish trust and credibility with your subscriber and deliver a warm welcome.
One word of caution is to not send a sales page of an e-book with the intention of selling them something on your first email. 90% of the time, they will unsubscribe almost immediately. I usually thank them on my first email and introduce myself and talk a little about my background. I will also give them free useful information they are looking for!
This is the template of my first email:
Hi XXXX
Thank you for your interest in my site and really appreciate your opting-in into my list.
Here are the steps to get your free (benefit promised):
(download your report now!)
(the download link of your report)
We are pretty sure you will enjoy this e-book and we hope you can get the most out of it.
I hope to get connected with you and get to really know more about you in time to come, and I will share more tips and secrets with you.
