Generally speaking, creating a web site sales page for a digital product is a time consuming and challenging task. Usually it requires at least knowledge of HTML or the use of fairly complex and relatively expensive software. Yes, there are free or low cost programs that will do this but the learning curve to do a decent job takes a lot of time as well.

Many internet merchants have chosen to use a "generator" type software that allows someone to more or less "fill in the blanks" to create a web page. The obvious value is in the time saved. Other benefits might include:

* No worry about how the page will have to look or be formatted

* No worry about how to structure the content

* No worry about where to insert any product photos and/or screenshots

* The ability to save the input data for future use allowing later changes or making different variations of the page quickly

* Besides product pages, the flexibility to use the software to also create affiliate landing pages, squeeze pages and email sales messages

* The opportunity to view the end result as the page building is in progress so changes can be made without starting over

A good checklist to use before purchasing web sales page generating software is to verify it provides the following features:

** The finished page is visually pre-formatted with regard to size and look

** Capability to use a product image, if desired

** Capability to insert at least two other images

** A clear breakdown of where to put headline, introduction, benefits and closing sales copy

** A "Buy Button" where the customer clicks to purchase the product

** A place to insert contact information

** Clear instructions on how to use the software

** Capability to make changes in the generated page without starting over (view it in a browser)

** Various output options like: clipboard, HTML file, Text file, export to email and view in browser

Whether one is experienced with creating online sales pages or a newbie just getting started, web page creation software will save heaps of time. How much is an internet marketer's time worth? Most home business folks do not put enough value on their time. Now there is an opportunity to quickly create new web pages with no fuss and bother.

Be aware that all of these products are not the same, so be sure to take the time to look closely to see what is really being offered and ensure that the pricing is fair.