Online retailers should include to option of including a promotion code or coupon during the checkout process within their shopping carts. Giving consumers the ability to find and apply some sort of discount during the checkout of their order can create a return customer, as the individual will feel as if they have gotten a great deal for what the have purchased. They will then be willing to return to your site and see if they can do the same again.

While most consumers are familiar with paper coupons available through most department stores, only 38 percent of Americans report having used an online coupon when making a purchase from internet retailers.

Online coupon codes offer consumers a chance to save money on their online purchases, just as paper coupons do inside traditional stores. Most shoppers who've never used an online coupon say they're missing out because they don't know how to find online coupon codes.

Stephanie Nelson, of The Coupon Mom, gave some tips on using online coupons during her visit with ABC News' "Good Morning America."

Understanding Coupon Codes: These codes can be entered in a "coupon code" or "promo code" box on an online order form for most online retailers. A coupon code has a specific incentive attached to it. Incentives range from free shipping to 50 percent off of purchases (or more). Once the customer enters the promo code, the rebate will be taken off the order form automatically. Coupon codes are not usually found on the stores own website. They usually are placed on other sites as a form of advertising to guide consumers to the retailer's site.

Getting the Best Codes: Using search engines, such as Google, Yahoo, and MSN, will give you the best opportunity to find a coupon code. For instance, if you're looking to buy something at ShopNBC, you should search for "ShopNBC promo codes." Hundreds of results will be displayed and it's up to you to find those that are most current.

Using Coupon Codes: When you find the coupon you like, just click on the listed link and shop at the merchant's site as you normally would. Before checking out, remember to enter the provided "coupon code." Be sure to check that your savings are applied in your shopping cart before completing the order and be aware that coupon codes can expire at any time.

Finding a great coupon code, makes shopping online a fun adventure. Not only can you find your favorite items a discounted prices, but you can save even more by using a coupon code.